I LOVE shopping here! The lady at the front is always kind and friendly when we come in. The store is absolutely adorable with cute decorations and chandeliers. There is a large selection to choose from when we come and the prices are exactly what you would expect for second hand clothes.
May 2023
Excellent store and customer service. So many like-new second hand options with plenty of wear left in them. I even found matching dresses for my nieces. We’ll be back again and again.
October 2022
Just found this little gem of a shop! I don't think I'll ever buy new again.
We are a family-friendly, locally owned children’s buy outright resale boutique.
Happily Ever After is conveniently located in the Heritage Square Shopping Center at 708 S. Whitney Way in Madison, WI. Happily Ever After carries new and gently loved children’s clothing, outerwear, accessories, books, toys and much more.
