Very nice store. Of course the Fisher building is beautiful. The lady employee was very helpful in the store. The store had a wide selection of Detroit merchandise would definitely recommend visiting.
August 2023
This tour is excellent! Jacob our tour guide was very well informed and passionate about the history of the Fisher building. I would highly recommend this tour for anyone who has any interest in history and or architecture as well as art! Such a beautiful building!
June 2023
If you're wondering whether it's worth going to the Fisher building for the free tour, it definitely is. We got lucky and our tour group was smaller. Our guide Jacob was friendly and fun. His passion for Detroit history and architecture really shine through when he's presenting.
Welcome to Pure Detroit. We are more than just a company with Detroit in its name. Pure Detroit has grown from the ground up, thanks to community support for over 19 years. The first Pure Detroit store opened on Thanksgiving Day in 1998 in the David Whitney Building (architect: Daniel Burnham, 1915) on Woodward Avenue in downtown Detroit. Since then, Pure Detroit has grown to five locations, each located in landmark Detroit buildings: Fisher Building, Guardian Building, Ren Cen, Strathmore Apartment Building, and Cobo.
