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June 2024 by Shannon Wall
I shopped yesterday at the store, as a first time buyer. The infant clothing was in perfect condition and very affordable. I was really impressed. The owner was very nice and even asked about the new mother. I’ll be back.
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May 2024 by kat Chatzigeorgiou
I love this place and will be doing as much of my shopping as I can here.
I love the way thus store is organized.
Great for clothes and shoes. Has some toys but not much.
Staff is extremely nice and helpful.
It's a must go to place to check out.
I got everything I was looking for.
My daughter looked so cute in her Palm Sunday outfit for church!
Surprisingly the bandana stayed on the entire day!
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April 2024 by Michelle Huber
I loved the store and the owner was very kind. There is a lovely selection of clothing as well with affordable prices!
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April 2024 by Anna J
Love this place!!! There is a very sweet woman there who always checks me out
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December 2023 by Jenni Payne
The inventory here is phenomenal. I come all the way from Denver to shop here! We never leave disappointed.
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December 2023 by Katy Felix
I love coming to this store. The style and variety of items are so amazing. I love seeing coming. The only thing is it’s not super accessible for strollers or mobility devices. But other than that amazing, sweetest workers there as well.
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December 2023 by Maureen Moran
I started shopping at Happily Ever After when our first grandson was born 2 1/2 years ago. Our daughter, who lived in Nashville at the time, was delighted with the beautiful clothes Gammy could send to her little boy- and Gammy was so happy to not wipe out her checkbook shopping for Baby Boy. This is the magic of Happily Ever After: being able to buy more than just a 'couple' beautiful items... because my dollars can purchase 'a lot' of beautiful pieces.
The owner is so lovely.... I will miss this sweet store that fills such a sweet spot in the market for parents and grandparents. It was my last visit yesterday as we're actually moving to Atlanta to be closer to this baby boy who now has a baby sister. My daughter and daughter-in-law will miss the surprise deliveries from Gammy too- now that Happily Ever After isn't right down the street.
Carry on~ our Madison community needs you and cherishes your business.
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October 2023 by Megan Bunne
I LOVE shopping here! The lady at the front is always kind and friendly when we come in. The store is absolutely adorable with cute decorations and chandeliers. There is a large selection to choose from when we come and the prices are exactly what you would expect for second hand clothes.
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May 2023 by Beth Pilsner
Excellent store and customer service. So many like-new second hand options with plenty of wear left in them. I even found matching dresses for my nieces. We’ll be back again and again.
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October 2022 by Sarah V
Just found this little gem of a shop! I don't think I'll ever buy new again.
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July 2022 by Steph B.
The owner is super nice and the clothes, shoes, etc. for kids are reasonably priced and the selection is wonderful and high quality. Definitely check it out! Plenty of space for the kiddos to walk around in the aisles and they've even given me free stuff every now and then (socks, scrunchies, etc.).
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July 2022 by Micaela Berry-Smith
Marilyn truly is passionate about families and children, bringing quality gently used clothes to the Dane county area. Marilyn’s customer support is far beyond!
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May 2022 by Alec M.
All of the other (extremely old) negative reviews about this place just simply aren't true. Maybe this place had bad previous management, but seriously I am in LOVE with this place for the past 2 years. All of the clothes are CRAZY inexpensive. I honestly can't even begin to understand how they're able to have such low prices. Also, the staff are wonderfully kind and give good advice.
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May 2022 by Katie n.
This store is the most wonderful children's store! The prices are so cheap and such a great selection. The customer service is outstanding. I couldn't recommend this store more.
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December 2021 by Capriel Dille
This is the best store! It’s my favorite and my daughters too. We even got my nieces addicted. Great selection wonderful service. The owner is beyond amazing so kind! I bought my daughter these adorable purple shoes, the owner told me they had another pair in a larger size. I came a few weeks later and bought the 2nd pair so she could match her cousin. We will be back soon!
