Mast General Store offers friendly service and a broad selection of goods, including locally produced food, hundreds of old-fashioned candies, kitchen supplies, housewares, souvenirs, and children’s toys and games. The Mast Store also features fashion collections as well as outdoor-themed apparel, gear, footwear, and an extensive Knife Shop. Mast General Store is pet, family, and explorer-friendly with a knowledgeable staff that prides itself on hospitality. Opened in 2020, the Roanoke Mast Store is the newest addition to the Mast family of stores. The historic building it occupies was the longtime home Heironimus Department Store, which served the city and surrounding region of Southwest Virginia since 1890.
