JCPenney has been a trusted shopping destination for style, quality, and value since 1902. Their Roanoke, VA location offers a wide selection of products, including exclusive brands like St. John's Bay, Liz Claiborne, Arizona, and Okie Dokie, to fit every lifestyle and budget. The store is generally clean and organized, with a great clearance section. Customers have had positive experiences with the helpful staff, particularly in the jewelry and customer service departments. However, some have noted that prices can be higher compared to other retailers for similar items. Overall, JCPenney provides a satisfactory shopping experience for those seeking a variety of fashion, home, and beauty options.