Market of Choice Willamette is a beloved grocery store in South Eugene, known for its wide selection of high-quality products. Customers appreciate the fresh produce, specialty cheeses, and a variety of organic and vegan options. The store features an impressive range of meats and seafood from skilled butchers, as well as a notable selection of local wine and beer. Shoppers enjoy gourmet ready-to-eat meals from the kitchen, grill, and sushi bar, along with fresh pizza from a woodstone hearth oven. The bakery is a standout, offering delicious cakes and pastries, including popular cannolis. Visitors often commend the store's cleanliness and the professionalism, knowledge, and politeness of the staff. Many prefer Market of Choice over larger chains like Whole Foods for its better selection of organic and locally sourced items. However, there have been some concerns, such as an issue with a frozen turkey advertised as fresh, which caused inconvenience during Thanksgiving preparations. Overall, Market of Choice Willamette is recognized as an excellent destination for gourmet groceries and a pleasant shopping experience, making it a favorite among locals and visitors alike.
The premier market in Eugene. Many organics and premium groceries. They have a salad and olive bar, fresh cooked meals and beautiful indoor and outdoor seating. Vegan friendly but also a meat and fish bar.
June 2026
Lots of good prepared food, but everything is very expensive. They recently renovated their dining seats though so it's a good pick for grabbing a meal and eating lunch
May 2026
Perfect shopping center. Love Market of Choice for high quality clean goods supporting Oregon producers. Similar to a sprouts or Whole Foods only better. Staff are very friendly and helpful.
