JCPenney, established in 1902, is a reliable shopping destination in Fargo, ND, known for its style, quality, and value. It offers a wide range of products, including clothing, shoes, home decor, and beauty items, featuring exclusive brands like St. John's Bay and Liz Claiborne. Customers appreciate the wonderful selection of goods and the quality of the hair salon, where skilled beauticians provide excellent service. While staff members may be busy with stocking and organizing, they are generally friendly and helpful. Shoppers often find great prices on various items, including dresses and clearance products. The store is clean and well-kept, despite occasional maintenance issues like a non-working escalator. Overall, JCPenney remains a favorite for families seeking comfort and everyday value.