JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. The store also features a new beauty concept, JCPenney Beauty, offering skincare, makeup, and beauty deals from big-name brands like Covergirl & e.l.f. and Black-owned brands through Thirteen Lune. Customers can visit the JCPenney Department Store in Amherst, NY to discover a wide range of national brands such as Adidas and Levi's, along with the store's private brands like Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, and more. Reviewers have praised the store's great selection, service, and quality, with one customer describing it as their "favorite store" and another highlighting the excellent assistance from a sales associate named Barbara, who helped them find the perfect outfit for a special occasion.