My salesperson Lisa Harris was exceptional—knowledgeable and thorough, an excellent listener and unusually clear communicator, engaging and efficient, never pushy . . . and the Santa Fe was great too. In short: it was the best dealership experience I’ve ever had in some 55 years of car buying.
November 2023
Service center mechanics don’t what what their doing they forgot to do my recall work properly and they put old oil back into my car would not recommend to ANYONE! I would rather them have asked me and just changed my oil, even if it wasn’t bad, what if they got contaminants in it? Bad practices at this dealer!
October 2023
We had another great experience buying a car from Bill Marsh this week - Lisa was wonderful and extremely helpful facilitating our trade in and new car purchase. She made the process quick and easy, too! David was also a huge help in showing us the features our new car had to offer. We love our new Hyundai. Thank you Lisa... read full comment
Bill Marsh Auto Group is a family-run business that started in 1982 when Bill Marsh, Sr. took ownership of a struggling Buick dealership in Traverse City, Michigan. Within a year it became the top-performing dealership in the region.
The company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto group is headquartered in Traverse City with locations in Kalkaska, Gaylord, Saginaw, and Grand Rapids.
Today, Bill Jr., Jamie, and Mike Marsh operate the company with the intent to make it the standard in the region for top customer satisfaction, employee loyalty, and community involvement.
