Bill Marsh Hyundai, part of the family-run Bill Marsh Auto Group founded in 1982, has built a reputation for excellent customer service and a welcoming atmosphere. The dealership is located in Traverse City, Michigan, and features a variety of vehicles, including the popular Hyundai Elantra, Sonata Hybrid, Tucson SEL, and Palisade. Customers frequently highlight the friendly and helpful staff, particularly Lisa Harris and David, who are known for making the car buying process quick and easy. Many reviews emphasize Lisa's ability to connect with customers, providing a warm and supportive experience, especially for first-time leasers. The dealership staff is praised for their professionalism and willingness to go above and beyond, including assisting with trade-ins and providing thorough explanations of vehicle features. Customers appreciate the caring environment and the extra discounts that the team helps uncover. Overall, Bill Marsh Hyundai is recommended for anyone looking for a new vehicle, thanks to its attentive service and commitment to customer satisfaction. With locations also in Kalkaska, Gaylord, Saginaw, and Grand Rapids, the dealership aims to set the standard in the region for both customer loyalty and community involvement.
Lisa was personable, knowledgeable and flexible. She made selecting and purchasing a new vehicle seamless. I would recommend her without reservations and will use her again when I need another vehicle.
December 2025
Sanjay was polite and professional, even though it was his first day.
November 2025
Lisa was wonderful! Very helpful and our purchase went smoothly.
