Shinola Hotel is a beautifully designed hotel located in the heart of Downtown Detroit, making it an ideal spot for visitors. The hotel offers spacious and clean rooms, showcasing modern decor that combines luxury with comfort. Guests appreciate the exceptional valet service, which is efficient and courteous, enhancing the arrival and departure experience. The hotel's central location allows easy access to nearby attractions, including Comerica Park, Fox Theater, and Ford Field, making it convenient for exploring the city. While the staff is often described as friendly and professional, some guests have noted inconsistencies in customer service, particularly regarding room service and front desk assistance. Experiences with dining options have also been mixed, especially for those with dietary restrictions. Shinola Hotel is a popular choice for special occasions, such as weddings, where many have praised the professionalism of the event staff and the quality of food. However, some guests have expressed a desire for more personalized service, especially when hosting events. Overall, Shinola Hotel provides a comfortable and stylish environment, with room for improvement in customer service and dining accommodations. Despite some drawbacks, it remains a highly recommended destination for both leisure and special events in Detroit.
Beautiful boutique hotel in the heart of revitalized downtown Detroit. Bespoke decor and design, friendly and attentive staff, great restaurant and attached shop with refined but not too pretentious watches, bags, etc. Area is highly walkable but we also found quite reasonable overnight parking. Hope to return!
January 2026
Everything in its right place. All the staff are exceptional and accommodating to the hilt. Made our min-moon a welcoming and memorable one. Thanks Shinola! Detroit done well.
January 2026
The location, staff, amenities, and ambiance were incredible and the Evening Bar was so cute and had great cocktails. They have a great network set up around the area of places you can visit that aren't part of the hotel itself but you can charge expenses to your room from. l recommend this hotel to anyone planning to visit... read full comment
Why we love it: A design-forward property that captures the Detroit zeitgeist The Highlights: - Spacious rooms stocked with Shinola products for sale - A lobby lounge that attracts a who's who of downtown - Thoughtful design from local partners The Review:From Detroit-based companies Shinola and Bedrock comes this boutique stay in downtown's burgeoning shopping district. By combining Shinola's signature craftsmanship with Bedrock's knack for urban revitalization, the two companies have created a hub for a rapidly changing city, with the lobby lounge serving as a de facto clubhouse for Detroit's cool kids. Both in the lobby and throughout the hotel, guests will find a pleasingly eclectic art collection (be sure to check out the Nick Cave piece and the wall panels by Detroit artist Margo Wolowiec), curated by local gallery Library Street Collective. Also not to be missed are Southern Italian restaurant San Morello and the speakeasy-style Evening Bar, both run by chef Andrew Carmellini of New York's NoHo Hospitality Group. An outdoor beer hall and fried chicken spot are forthcoming this spring. The Shinola marries two historic buildings-the former T.B. Rayl & Co. department and Singer sewing-machine stores-with three new annexes. Since the 129 rooms span all five buildings, guests can expect 50 unique layouts, all designed in a residential style by Gachot Studios. Camel, grey, blush, and deep green tones complement oil-rubbed bronze, soft leather, plush mohair, and American white oak-a palette inspired by London social clubs. (In the hallways, cream walls are accented with "Shinola blue," a signature color that was developed from a lone paint chip unearthed in the Singer building.) The furniture, wall coverings, and accessories are custom-designed and primarily manufactured in the U.S.; the wallpaper mimics marble found in the basement of the Rayl building; and the bathroom fixtures take cues from the caseback details of Shinola watches. Stocked with some of Shinola's most iconic products (the Power Supply Extension Cord, shoe polish and leather care, Runwell turntables in the suites), rooms also feature items made specifically for the hotel, from bedside clocks and cashmere blankets to leather throw pillows and bath amenities inspired by Rayl's. Raid the minibar for local staples like Great Lakes Chips and Vernors Ginger Ale or cozy up in a bathrobe embroidered with "Detroit."
