Rainbow Jo, owned by Michele Joy LLC, is a colorful clothing store known for its unique island print designs. Located at 291 Keawe Street in historic downtown Hilo, the shop offers a wide selection of hand-screened fabrics on natural, easy-care materials. The store features dresses for women in sizes XS-3XL, men’s Aloha shirts in XS-4XL, as well as girls’ dresses and boys’ shirts in sizes 2-12, including baby clothes. Customers love the vibrant colors, artistic patterns, and great fits that make each piece fun and special. Many find the clothes to be beautiful, tropical, and of good quality, worth the slightly higher price. The friendly staff, especially Kelly, receives praise for their kindness. Visitors describe Rainbow Jo as a lovely, cool, and amazing shop with clothes that last for years and bring joy to all ages. It’s a great place to find colorful, tropical clothing and enjoy a friendly shopping experience.
I love all of the colors and designs. They are collectible and will last for years if you care for them with love. Can't wait to add another to my closet!
August 2023
Beautiful clothes with tropical themes, for all ages and sizes, women, men and kids. A little pricey but worth it for the quality.
May 2023
Such a lovely little shop!!! The colors are WOW WOW WOW. Kelly is very sweet & friendly and I am thrilled with my dress! Aloha from Hungary ?
