JCPenney is one of the nation's largest apparel and home furnishing retailers. Since 1902, they have provided customers with unparalleled style, quality, and value. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more with free shipping and curbside pickup available. The company also offers a new beauty concept, JCPenney Beauty, featuring skincare, makeup, and beauty deals from big-name brands like Covergirl & e.l.f. and Black-owned brands through Thirteen Lune. Shoppers can visit the JCPenney Department Store in Pensacola, FL to discover a wide range of national brands such as Adidas and Levi's along with their private brands Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, and more. Customers have reported very positive shopping experiences, with friendly and helpful staff assisting them throughout their visits.