La Aurora Latin Supermarket is a go-to destination in Gainesville for Hispanic, Latin American, and Caribbean ingredients. The store, described as small but cozy and well-organized, offers an extensive and authentic array of products. Shoppers will find a wide variety of spices, sauces, traditional sweets, exotic fruits, specialty meats, cheeses, and regional specialties. The selection includes Mexican, Central American, Caribbean, and even some West African goods, like red palm oil, not easily found elsewhere in town. The market features plenty of fresh produce, including items like malanga and yuca, and has a full-service butcher known for being extremely helpful and knowledgeable. The passionate and super-nice staff provides quick, friendly, and helpful service, with many employees fluent in both English and Spanish. Customers appreciate the accessible parking in the shopping center. Highlights include a warmer with great pastries like quesitos, empanadas, and pan de bono, as well as very tasty bread, fresh coconuts, awesome avocados, and individually wrapped snacks. It is considered an excellent place to find everything needed for special meals and beloved family recipes, providing a true taste of a homegrown Latin market right in Gainesville.
A nice selection of foods from Latin America. Clean, with sweet employees. Worth a trip.
January 2025
Imported stuff is a little overpriced and more expensive than you can find it at trader Joe's but they have some stuff that you wouldn't be able to find at too many other places around gainesville so it's worth it if you like using a tortilla press when you cook!
May 2024
Nice variety of items sold for the Caribbean and Spanish cultures. Customer service is good