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“Dash Hemp offers high-quality hemp-based shirts with excellent durability and comfort. The selection is diverse, and the ordering process is straightforward. Overall, a reliable online shop for quality hemp shirts.”
“Sonia is simply the best. I constantly have her alter my clothes for the perfect fit and I get so many compliments.
My daughter even won first place in Fashion Teens with Sonia’s mentorship.”
“Fantastic women’s clothing selection. Very unique tops as well as bottoms and dresses as well as accessories my wife loved the vintage feel of the store. It’s locally owned by a young lady whom takes pride in the shop. Prices are fair what you’d expect at a quality store like this. Hours and parking are great. Santa Cruz is very lucky to have such a wonderful clothing store!”
11AM - 4:30PM
910 B Soquel Ave, Santa Cruz
Womens Clothing
“Mme is my “go to” boutique, not only for comfortable and classy clothing, but for the friendly atmosphere. Elise is so helpful and honest in assessing what works well for me. I don’t live in Santa Cruz but always stop by when I am there!”
“I've been coming here for years. I love the selection and service has always been great. This last time was stellar, though. After years of wearing the same brand I was ready for a change but didn't know where to begin. Kat helped me find a pair that is perfect. They picked the shoe out and now I think I have found my new favorite shoe!”
“I went in during Christmas and found four things I really loved. The customer service is excellent. The store is beautiful and they had a glass sculpture creating a piece with the people who work there..”
“I love this place especially when they have there sidewalk sale the prices of there stuff is beyond affordable. My favorite person is the Manger Elfin he is AWESOME and such a great guy . Thank you ELFIN you are appreciated ?”
“The stores employees are always very kind and sweet and patient. They are always open to letting us try on clothing. And we enjoy the good quality items. We love all the pants and cute tops and we will most definitely be back!!!”
“Cute clothing, jewelery, and gift items. The staff person when I visited was really helpful with a Iast minute gift Christmas gift recommendation. I also had a minor emergency after leaving the shop, when I locked my keys and phone in my vehicle. I returned to Amber Moon to ask to use their phone, and the staff person was generous and kind in helping me as I figured it out. Really appreciated that. I'll be back for sure!”
“This company not only has excellent products, they help othet small businesses with professionalism and kindness. More companies like this one and our economy cam grow. Unlike their neighbors SCruz Skates and RIP Curl; unlike those two corporations, this one is ETHICAL. Thank you for treating my family and I, so well. ❤️”
“This is a fun place to drive by and check out their window display. In fact, I need to be careful that I don’t go too slow and have somebody hit my car while checking out their pretty stuff in their window.So, I decided to go inside and check out what they have these days. There’s a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn’t look like it comes from a box store.They have clothing for men and women.There’s a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.I talked with the owner, who was very friendly. She has had the store for over a decade.There is parking on the street.”
“Absolutely love this little boutique! They have a wide array of adorable clothing from fitness to casual. Plus I feel like I have a personal shopper whenever Bri, or one of the other awesome salespeople is working. I appreciate that they also have a ton of accessories! And on top of that they have a full makeup bar! And they'll help you pick out what looks best on you. Plus they have cute stuff for your home, including amazing scented candles. I love giving these as gifts! They also have a bunch of fun greeting cards. It's a one stop shop! Like a whole mall or high quality items all in one store! The best place in town for clothes shopping, makeup tips and deals, stocking up on accessories, or finding a gift for a friend/family.”
“There are usually a group of items on a sale rack outside with some pretty good discounts. Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.”
11AM - 7PM
107 Walnut Ave, Santa Cruz
Womens Clothing
“This is just the cutest shop ever! I purchased a necklace that I absolutely love. Just wandering through the store is an enjoyable experience because of the way collections are curated inside! So many vintage treasures inside!”
“Beyond O'Neill being the best long lasting great fitting wetsuit brand, the team at ONeill Surf Shop on 41st in Santa Cruz, CA are absolutely excellent. They are kind and helpful, have outstanding customer service and use common sense. That is a huge compliment these days. Thanks to Maddie, Leila and the rest of the team. They provide an awesome experience in and out of the store. Keep it up team, you are a big part of why O'Neill is the best surf brand period!”
“One of the best ships I've been to in years. A Santa Cruz staple fro over 20 years if you haven't been, get going! Best jewelry in town and a plethora of incredible prices. The owner is so kind and helpful always!”
“Great selection of clothes but more importantly the staff (maybe owners?) has a great taste and was extremely helpful. I ended up not finding the exact fit I was looking for but had a wonderful experience”
“Where do we begin! Comfort and style got married and had a baby that is Free People. Just love these clothes and accessories.Most recent purchase was a workout onesie that is the cutest thing I have ever seen, a cute top to go over it and a blush pink oversized work bag that I really can’t live without now.Was stoked to see we actually have one here in Santa Cruz since it’s rare we get anything.Love this place and will definitely be back soon!”
“A beautiful boutique that offers unique and quality art wear; at affordable prices. The owner is lovely and provides great customer care. This week they were offering a hefty discount.”
“Great establishment and lovely people working there. Helped me answer some questions about the GAP Apparel Credit Card and scored some good deals! Thank you Gap Team!”
“Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this. Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.”
“What a cool place. To our understanding this is one of the original O'Neill Surf Shop store in California. You can purchase O'Neill clothing just about anywhere, but if you want it to say Santa Cruz and Surf Shop this is one of few original stores in California to get your cool hoodie or surf clothing. Definitely cool place to get your favorite O'NEILL favorite clothing”
“I got some cool men's shorts here! In an ideal world I'd be able to call up a surf shop like this or the smaller ones before a surf trip to Mexico and instead of bikini bottoms there'd be an array of women's surf leggings to protect me from board rash. And lots of rash guards and none of the women's clothing would have any floral prints or pink that would make me look extra basic. There would be bikini tops with clasps and adjustable straps and surf hats to protect me from the sun. I wouldn't have to go on Amazon and mix and match. That being said their women's marketing team is making their stuff less gross unlike the ONeill women's team which believes women should look like they give massages to Epstein (just kidding) and literally should never have fun. Ideally this store would also feature really muscular female surfer models and there would be clothes I could actually wear around the Bay Area for months that aren't four hot days in September. They'd also have tons of cool women surfing short boards and burning bikinis in a bonfire and men would surf in Speedo's but that's the next step of the revolution”
“love the women's discount rack but staff isn't very friendly and kinda frumpy. most of my college friends go here because Santa Cruz is so small but its pretty overpriced.”
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“I fell in love with this place.
So many Interesting things, and knowledgeable books. Wonderful customer service. Just overall very fun place to visit.
Will absolutely be coming here again.”