Isla Vista Market is a full grocery store with a very wide selection, well stocked with everything needed locally. It carries many international food items and brands. The market offers fresh produce, fresh baked goods daily, specialty sandwiches and salads, and other snacks like pre-made tomato pesto pasta and quinoa salad. Prices are noted as super competitive and decent, providing a cheaper, healthier alternative, though some produce can be a little pricey. The staff is helpful and super friendly. Established in 1961 and recently renovated, it focuses on fresh, healthy, and sustainable ingredients from local sources.