Parson's Indian Trading Post is a wonderful, underrated gem in the Dells, operating for decades. It is a Native American trading post and museum, loved for its magic, history, and beauty. Visitors find a fascinating mini museum with real artifacts and information on the Ho Chunk nation. The store offers unique indigenous gifts, including handmade items, beads, sinew, pelts, necklaces, baskets, jewelry, clothes, moccasins, sage, fry bread mix, and books, alongside other western-themed items. The people who work there are super nice and polite. While the attached tourist gift shop is currently closed indefinitely, the trading post itself remains a favorite store, full of cool and unexpected finds in a great location.
What a great place but Sad to see it slowly fade, this was an amazing part of the dells
October 2025
I still love this place for the Native American Trading Post, and I make it a point to stop and get beads for my creations whenever I visit the Dells area, however the gift shop that was attached next door is currently closed indefinitely.
September 2025
Loved the magic of this place as and and on my first trip back as an adult, I was still awestruck. So much history and beauty here!!!
