The Purple Goose was established in Verona, WI in 2005. In 2020, we relocated to historic Paoli to meet new people and continue to bring style to every occassion. We are fun and funky on-the-go women, and we are here to help you enjoy life to its fullest. We love fashion- the kind a girl can actually wear. We also like all things local. Our customers talk about The Purple Goose a lot because that is the shop that brings us all together.
In 2022, we added a 2nd location back in Verona at 205 S Main Street. We also operate our online store from this location, so feel free to order from our app and pick-up in store!
Fashion, local events, community, wearable trends and all things "goosalicious" can be found here.
