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October 2023 by Traci Crabb
Purchasing a vehicle should be a fun and exciting time for anyone. Throughout my years I have purchased several new or used vehicles and in the past have found the process to be extremely stressful, difficult and intimidating especially as a female. This was absolutely NOT the case at Reliable Auto in Sturgeon Bay! I received nothing but phenomenal customer service from the first test drive to the actual purchase. It was seamless and as easy as it could possibly be! Best part, absolutely NO pressure and laid back, yet professional! Thank you Reliable Auto! I will recommend you to everyone I know!
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October 2023 by Eric Johnson
Bought our second car from Reliable Auto yesterday - what a great experience yet again! Mike, Nick & Brennen are personable, friendly and just nice guys. The cars they have on the lot are all high quality and they truly stand by their product. Overall, exceptional service and purchasing experience. Thanks guys! K & E
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October 2023 by Gretchen Maronek
I can’t say enough about the guys at Reliable Auto in Sturgeon Bay, WI. We had very specific needs and they found the perfect vehicle for us. After 3 weeks of a “run around” in the Fox Valley, we found Reliable Auto. They worked with us and it was so easy. The car was in immaculate condition. When we got there….from out of town….we almost didn’t make it by closing time and they stayed longer and didn’t rush us at all. Honestly, if you don’t want to get the run around and want good, honest people…go to Reliable Auto. One thing that sold me on this dealership was the fact that they mainly rely on google reviews and word of mouth. That right there tells me that they are going to take care of their customers. All the reviews and people I talked to only had great things to say. There wasn’t any haggling or pressure at all. I am so grateful to finally have the stress off of my shoulders and my son in a safe, RELIABLE vehicle. Thank you again Mike, Nick and Brennen! We are very grateful for you.
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October 2023 by Martin Cervantes
Reliable Auto Sales exceded expectations on our most recent car purchase. By far best experience we’ve encountered. My wife and I purchased a Cadillac XT5 from Michael and have been very satisfied with it. Great customer service and professionalism. Michael and his team are very knowledgeable and go above and beyond. If you want a reliable vehicle with a smooth buying process look no further than these guys!
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October 2023 by Cody Hollenbeck-Torp
I bought a Jeep Wrangler Rubicon from them today. Brennen was so helpful and knowledgeable! He didn’t put any pressure on me, he genuinely wanted to help me find something that is a great fit and answered all of my questions. I’ve had a few friends purchase vehicles from here as well and they all loved their experience. I will definitely recommend going here to everyone!
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August 2023 by Steve Sexmith
Mike and Nick were great to work with. Absolutely no pressure during the sales process. Very clean cars and trucks. Very happy with my trade-in offer and the vehicle I purchased was fairly priced. They go out of there way to make sure you have all the information you need to make an educated purchase.
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August 2023 by Keith Bindrim
Best auto purchase experience I ever had. Mike greeted me with a very thorough printed out car fax report and was easy going,no pressure and to the point about my trade in and the purchase vehicle. I received a very good price for my trade in and the no haggle price of the purchased vehicle went very fast. Nick was great at showing all the features of this Ford Ranger Lariat.
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August 2023 by Bryce Hartl
Starting the process with Mike was quick and seemless. Responsiveness throughout the experience was very quick yet thorough. Nick set up the vehicle beautifully and working with Brennen on the purchase date was a breeze. Great car buying experience through a great local dealer.
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July 2023 by Julie Dorner
I had the BEST experience working with Mike & Nick for the purchase of my Lexus RX 350. They honestly went above and beyond to help make my experience quick, smooth and painless. Brennon & Joan are also fantastic. They’ve been wonderful since my purchase answering questions & I truly appreciate all their help. They want to make each and every buyer feel good about their purchase & stand behind the vehicle you purchase. I can’t say enough about this company, but if you want a no haggle, honest, reliable and smooth vehicle purchase experience then you need to go to RELIABLE AUTO of Sturgeon Bay, the name speaks for itself! Thank you team Reliable for all your help & dedication!
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July 2023 by Patricia Grosbeier
Had a great experience with Brennen and Mike at Reliable Auto. Very professional and friendly made the buying experience quick and easy. I would give them 10 stars if I could. Would recommend them to anyone looking for a vehicle. I will definitely be back for future purchases.
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July 2023 by Larry Ahlin
Wow, best car buying experience today at reliable. Excellent customer service, no BS, very transparent about pricing. I spent a very short time purchasing, took car home, all told in about 1.5 hours- very cool. Brennen and Mike were very helpful and knowledgeable. Thanks Reliable!!
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July 2023 by Taylor Dexheimer
Selection caught my eye. Next day stopped in ready to buy. Salesman was great describing the vehicles and very knowledgeable. Knowing I was ready to purchase and was serious I asked to test drive and got laughed at and said I can’t let you it’s the same as a sports car. How do you know you want to buy without driving anything? Said I can give a deposit and my business card just to test drive and he said no. Going somewhere I can test drive before buying, as anyone should without feeling like your wasting their time. If you’re young they just treat you like it’s a joke
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June 2023 by Rachael Leigh
We were extremely happy with our purchase from Reliable Auto. They returned our calls quickly and kept us updated. Nick was very knowledgeable and spent time going through the features of the vehicle before we left. We were happy to travel from Green Bay to Sturgeon Bay for this purchase. Thanks Mike, Nick, and Brandon!
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May 2023 by Jason Haasch
Fantastic place with one on one honest easy going people who make your vehicle purchase an absolute pleasure. No hidden fees and easy explanation of the entire vehicle purchase. It was suck a breeze! Fantastic inventory to choose from and prices were very competitive. It felt like back in the old day with the service given in all aspects of the purchase. This is the place you want to deal with for any type of vechile
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April 2023 by werake
We bought our truck from Reliable Auto in October 2022. This was our first purchase from Reliable Auto. Given the great experience in dealing with Mike and the reliability of the vehicle we purchased, we certainly will be back. The price was fair as we found out after walking away following our first visit and doing our research; fortunately for us the vehicle was still available when we returned! The truck has been exceptional but the real sale was our interaction with Mike. Thanks so much for such a positive experience!
