Cute boutique, always have pieces that catch the eye. The vibe is somewhere between cottagecore and clean girl— very trendy, very aesthetic. It’s always clean inside and the associates are very sweet!
January 2024
I love going into this boutique! They are constantly rotating in all the new things! Sometimes I just like peruse because the space is so cozy and welcoming. Morgan has created such a lovely space for downtown Oconomowoc! Highly recommend for all your styling and gifting needs.
July 2023
Just had a really nice/positive experience @FRAY! We're from out-of-town & SID was the associate at the register. FABULOUSBought my daughter a cute dress @a great dealTHANKS FRAY❤️
Fray Boutique is a women's clothing boutique located in the heart of downtown Oconomowoc. Specializing in handpicked pieces for women of all ages. We look forward to sharing our store with you!
