Sporting Goods in Middleton, WI

“People working there are extremely knowledgeable about footwear and activity. I am a runner with some issue and Stefy was absolutely outstanding to find me the perfect pairs of shoes! She took her time, she listened, she measured my feet and she kept listening to my feeling about the shoes. Great experience.!”

“Excellent place to grab gear and necessities for an active lifestyle. Got a lot of professional assistance for my ironman race! Everyone who works here is very knowledgeable and kind. Very thankful to do business with a company like this!”

“If you are a parent of a hockey player, you know you’ll do anything to get your child to a tournament. That might include driving four hours in a blizzard to make it to Madison.But when you arrive in the parking lot of Bob Suter’s Capitol Ice Arena you feel relief. It feels like you’re home. Bob Suter’s is truly an oasis. It’s a professional looking arena for youth and adult players. They have multiple levels for seating and you can even rent out suites to watch a game.Like any good arena you’ll find the snack shop front and center. It wasn’t open at 7:30am which sucked but DCs Cafe is a winner. DCs café offers Latzaa Matzza pizza slices, brats, walking tacos, but unfortunately no cheese curds. However, this snack shop offers something called the Sondel Dawg. It’s a hotdog with taco seasoned beef and nacho cheese.Apparently, the Sondel Dawg is named after the Sondel family veterinary clinic. This is the first time I’ve ever seen a sandwich or a snack item sponsored by a company. It proves that Madison has a progressive business environment that allows sponsorship in the most creative fashion. However, I’m not sure the brand managers of Sondel notice the cognitive dissonance that occurs when associating a veterinary clinic with a hotdog. Just something to think about.Also I have to add that i am very sad the Sondel Dawg is only available after 11am. It’s a very popular snack item. Why not offer it for breakfast?Overall, we had a very pleasant experience. Supposedly you can watch their semi pro team and enjoy food and drinks at the Eagle’s Nest. But the game we bought tickets to was cancelled due to the blizzard. Despite these inconveniences you can tell there’s a lot of pride, love and enjoyment that is experienced here in Madtown’s Temple of Ice Hockey.Go Stallions!!!”