Excellent place to grab gear and necessities for an active lifestyle. Got a lot of professional assistance for my ironman race! Everyone who works here is very knowledgeable and kind. Very thankful to do business with a company like this!
August 2024
Richard is the man. I came in with a bike needing attention before my big race. He was great at understanding what my situation and explaining my options in a way that made sense for my goals. We came up with a great solution and he got me up and running the same day.
August 2024
The staff at this Middleton WI store understand what “customer service” really means. The best of the best!
Gold Standard customer service to walkers, runners and triathletes in a genuine and encouraging atmosphere. Our goal is to help you find a healthy, sustainable lifestyle. You pick your goal and we'll help you get there.
