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May 2024 by Saint Gabriel
Great book store in Madison WI home to the Badgers. Highly recommend visiting if you are in the area.
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May 2024 by Felix Ogunmokun
Good place to find the university of Wisconsin souvenirs. Ask for the clearance section. It's downstairs and have some cheap stuff there.
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May 2024 by Tejas
Really expensive but good quality products.
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March 2024 by Samuel Gana
Great stuff
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January 2024 by benfid
Great selection and you can find a deal if you look hard enough.
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December 2023 by Vanessa D.
Came here for some badgers gear. There were boundless options, yet very few things stuck with me unfortunately. Ended up with a long sleeve shirt and pajama pants. But it was cool to check this spot out as the gf of a Wisconsin Alum
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October 2023 by Michael A
It's huge. I only went to the first floor, but I think there are four. It's also kinda icky, like sweaty, plus you have to touch a whole bunch of door handles. There's a coffee shop in the icky stairwell if you want to get the plague. The workers are nice and helpful. I hope they don't get the plague from the icky door handles. I'll attach a picture of my dog instead of the shop.
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October 2023 by Stuart Smith
A mecca for Badgers supporters and anyone shopping for quality sportswear. Carrying a huge range of apparel and accessories, this top city centre store is well worth stopping by even if you’re just browsing.
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October 2023 by Mira
This location is very well-organized and huge. They have a great selection of high-quality uw gear, there are so many different styles and accessories to choose from. There's a whole section with uw school supplies. I bought some tailgate tops and I love their material and fit. Prices are pretty high, but the quality of the merchandise is great.
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October 2023 by Clark Decker
very best selection of Badgers fan clothing and collectibles. sizes available for 2T to XXL any style. hundreds of sweatshirt and hat choices available for any fan, student, alumni or parent official Badgers brands only
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August 2023 by Brad P
They have a great selection of U-W Merch. On Wisconsin!
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August 2023 by Valerie Renk
Such great quality clothing and amazing selection. Grandkids loved the little stuff at checkout :)
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August 2023 by A Bruderli
A good spot to pick up Badgers year. There is a parking garage nearby. The prices are fair as well
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August 2023 by S
Classic university campus store that has it all! You can stock up on Badger, UW, or Wisconsin gear all year round. They also have a large selection of art and office supplies to get you started on the right foot for next semester. Staff are very helpful and friendly.
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August 2023 by Anthony McCool
Not a big flashy store, but they did have a downstairs with lower prices.
