"We had an excellent experience with B-rad at Trek! He was incredibly knowledgeable and friendly, helping us find exactly what we needed. Brad went above and beyond to answer all of our questions.
October 2024
Excellent customer service! Kate spent nearly an hour with us getting our son set up with a bike for college. She was knowledgeable not just about bikes but specifically the needs and concerns of Madison students. We’re customers for life!
August 2024
Tony in service was very accommodating to schedule changes, thank you!
Trek Bicycle Madison East is your destination for the latest products from Trek and Bontrager, service and tune-ups for bikes of any brand, and a great place to find the perfect road, city, mountain, kids', or electric bike to fit your riding style. Conveniently located on Madison’s Eastside near the East Towne Mall, we're proud to support the local cycling community through our work with local teams, the Wisconsin High School Cycling League, Ride the Drive, and Ironman Wisconsin. We’re also proud to have partnered with the Wisconsin Bike Federation to promote increased cycling infrastructure in Wisconsin. Stop by our bike shop to learn about our group rides and clinics, meet the team, and see what we have to offer.
