Established in 1921. 100 years of Rubin’s Furniture! That’s a very long time. A century ago, my grandfather, Ben Rubin came to Madison, Wisconsin from Russia and opened the very first Rubin’s Furniture. Ben’s two sons, Isadore Rubin and David Rubin were the 2nd generation of Rubin's. In 1932 Isadore and David opened Badger Furniture, a modest store in downtown Madison. In 1969, I bought my father’s half of Badger Furniture and added management to my repertoire. Living Rooms was our contemporary beginning. My wife, Judith Rubin opened this store in 1979 and we became sole owners several years later. We closed Badger and changed the name back to Rubin’s Furniture in 1983. Rubin's now has two stores. Rubin's West and Rubin's 2300.