I came in with some mechanical problems and was helped by Reegan. He was so great and knowledgeable and just super pleasant to work with. One of my best experiences in a bike shop.
November 2024
Always a great experience at Machinery Row. Service quality is excellent and staff are always helpful and knowledgable. Ben C in particular helped me navigate a complex warranty claim and was a consummate professional throughout. Been going here for years and will continue to do so.
October 2024
Great equipment, friendly staff easy to work with. We rented e-bikes for 24 hours and couldn't have been happier with the experience after riding them for two consecutive days. Great location too as far as accessing the riding paths and the Lake Loop.
Machinery Row Bicycles is Madison’s local bicycle shop since 2002. Our shop maintains an extensive selection of bikes, cycling apparel and gear, and also offers bike rentals, fitting services, and bike repair/maintenance. As Madison’s largest independent Trek dealer, we have full lines of mountain, road, electric, triathlon, fat, and hybrid bikes. Other brands you can find in our shop include Felt, Giant, Moots, and Co-Motion.
