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December 2023 by Vanessa D.
Came here to find all the merch in the world. Like a previous reviewer, I also spent all the moneys in the here and I think I single-handedly kept this spot in business when I went. First of all, the selection of Badgers clothing was boundless and loved that for me because I was there to get just that. but alas did not lol. I got a Packers shirt for myself, a Badgers shot glass and whiskey glass, and a Bucks shirt (as a gift). I legitimately walked through that store 3 separate times because I just needed everything. Honestly wish I'd gotten more things but we had other places to go. Next time.
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September 2023 by Casey Anderson
Went into the store today wearing a Badger windbreaker, went to check out and was told I had to pay for my jacket as well. They thought I stole the jacket and insisted I had to pay for it. Ending up convincing them I didint and I walked in with it on, but nobody likes being accused of stealing.
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July 2022 by Jason Ellison
Our kids were bummed we would buy ridiculously priced souvenirs at the brewers game. We stopped at Insignia Campus Apparel on our way home from vacation and found shirts for both kids. It's also in a great location only blocks away from the lake and a bunch of other stores and restaurants.
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June 2022 by Jenn Polanco
I got a shirt. What can I say? It was easy. ?
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August 2019 by Lance Tilton
A lot of well-priced Badger gear and a huge selection. The Under Armour stuff is kind of expensive, but they have other options. Friendly service.
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December 2018 by Roman Stolbov
Great place for all your Sconnie sports
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October 2017 by steve rush
Terrible store Old inventory store stinks. Everything is outdated and old.
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June 2017 by Collin Tuttle
Very large selection. Can be expensive, but going rates for apparel and merchandise
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June 2017 by Paul J.
Shopping with my family, my 8 year old needed to use the restroom and the person working said "we don't have one". I questioned him, because by city ordinance, businesses must have public restrooms. He replied "it's in our storage room and you can't go back there". We left our purchases there...there are plenty of other businesses on state street that I'm happy to give my money to.
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May 2017 by Greg Pause
Great stop for Badger gear.
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January 2017 by Sophia C
They have great prices! Also the staff is excellent. If you need any good UW gear, make sure to check this place out!
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November 2013 by Nicole W.
I have spent more coin at Insignia than I care to admit. I'm fortunate enough to return to UW (my alma mater) at least once per year; thus, every time I find myself in Buckyland, I must purchase at least a handful of new Badger gear. I've been told I look good in red and thanks to Insignia, my closet is always updated with UW sweatshirts and tees a plenty. This shop offers a nicely cultivated selection of women's, men's and kid's Badger gear, including a new section of Packers items as well. In addition to tees, sweats, overalls, sweatshirts, fleeces, onesies, you'll find a variety of accessories like hats, gloves, license plate frames, rally items and gifts. I'm usually quite taken with the 47 brand that ends up ringing up on the pricey side, but the fit, fashion and quality stands up over time. I have no doubt that I'll continue to overspend at Insignia for years to come. U rah rah!
