Our kids were bummed we would buy ridiculously priced souvenirs at the brewers game. We stopped at Insignia Campus Apparel on our way home from vacation and found shirts for both kids. It's also in a great location only blocks away from the lake and a bunch of other stores and restaurants.
August 2019
A lot of well-priced Badger gear and a huge selection. The Under Armour stuff is kind of expensive, but they have other options. Friendly service.
June 2017
Very large selection. Can be expensive, but going rates for apparel and merchandise
