Midwest TV & Appliance is a locally owned and operated company that started selling appliances in the La Crosse area in 1938. Our commitment to our customers is to offer them more for their money. This involves a combination of many things. We have a 9000 sq. ft. showroom featuring the latest in appliances and grills. So if you're replacing a single unit, remodeling your current home or building a new home, we offer one of the best selections in the area. Our sales staff is one of the most knowledgeable teams in the seven rivers region. They will listen to your needs and make recommendations that fit you, your lifestyle, and your budget. Visit our showroom and give us the opportunity to show you how we give you "more for your money.