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October 2023 by Brent Towle
WOW! What a beautiful store! Top quality furniture and accents!
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May 2023 by Andy Clary
My experience with Roughing It was nothing less than excellent. I contacted Roughing It looking for a specific furniture manufacturer, of a sofa, which they are a retailer. I was lucky enough to be connected with Jenni, she was wonderful, she handled all my questions (manufacturer reputation, quality, etc..) professionally and offered guidance in my choice of sofa. I was kept updated on estimated delivery time during lead time of the sofa purchased. Delivery was great, I was surprised that Roughing It delivered to my area (Keweenaw peninsula Michigan). The two gentleman (Jesse and apologies I can't remember the second gentleman's name) were awesome. These two gentleman were professional and really took care, we had a not so uncommon heavy spring snow and they were worried about tracking snow in, which wasn't a worry as it's da UP, ya know, eh. I cannot be happier with the sofa, and beyond satisfied with the good folks at Roughing It I had the pleasure of working with.
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July 2022 by amy k
Beautiful furniture and we really appreciated Kaitlyn’s service. We were at four different furniture stores the day we met her. She has the perfect balance of being helpful but not pushy! Can’t wait for our furniture!
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January 2022 by Julie Glynn
Dee Dee is wonderful to work with. Entire staff are friendly. We are long time customers and have never been disappointed. Highly recommend.
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November 2021 by Jeff Grimm
We’ve bought various items there over the years. Recently we bought a couch that had two Electric recliners and one of them wasn’t working correctly. We stopped by and they ordered the parts and came out and fixed it in a timely fashion. I appreciate working with them
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October 2021 by Greta Herrmann Kock
This is one of my favorite "up north"/northwoods store!! So many quality items that fit perfectly into our northwoods cabin! And, Dee Dee was wonderful to work with. She was friendly, patient, had great ideas, helpful and took the time to listen to me on what my style was, budget, etc. ?
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October 2021 by Travis Frakes
Nothing but great things to say about Roughing It In Style. Ally was very informative and super helpful during the whole purchasing experience. Gonna go back for all my stylish furniture needs!
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October 2021 by Dan Seda
Laura was great helping with decorating ideas and they have great selection of furniture
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October 2021 by Tracy Vandermeuse
Very very expensive.. I seen other products at different places a whole lot less .
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September 2021 by Patti S.
I am not a fan of furniture shopping and decorating. I know what I like, but to put it together myself is exhausting. We purchased a second home in Northern WI and the thought of decorating it made me almost dread the purchase. All of that changed yesterday when my husband and I met with Laura at Roughing It. She took the time to understand our style and was cognizant of our price point. Within two hours we purchased multiple furniture pieces and matching accessories that were spot on. She had an opinion, but wasn't opinionated. She also helped us with picking out the right tile and counter tops at a store a few miles away. We had been to three other furniture stores prior and after two hours always left frustrated and even more confused as to what to purchase. Beat shopping experience of all time:)
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September 2021 by Paul R
Jenni and Laura and the Roughin it team were truly amazing! We needed to sell our Lakehouse quickly and needed it staged. They designed the layout and then made everything perfect upon delivery. They made artistic choices that made our home really special. They listened to what we wanted and exceeded our expectations. We are so happy!
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September 2021 by Milwaukee Phil
Really cool store! Quality furniture. Staff was super friendly!
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July 2021 by Bret Achtenhagen (Work Account)
We purchased several pieces of furniture in 2018 and we are back for more. We are working with Jenni and she has been spectacular. My favorite part are her regular updates on the progress of our custom table. High quality furniture, and excellent customer service! We will keep shopping at Roughing It In Style.
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June 2021 by Donna Wienold
My absolute favorite furniture store in the Northwoods. The furniture is of top quality and great for any Northwoods home or cabinsWe have been buying from them for years customer service is amazing. We have always dealt with DeeDee she has such great ideas and always goes out of her way to find what we need and get it to us on time.Delivery guys have always done an excellent job.Don't forget to stop in the back discount room for some great buys. Great artwork and jewelry.Plan to spend some time there in amazement of the beautiful furniture and custom pieces.
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May 2021 by Janette Marsh
Always attentive staff just the right amount- now I have lots of ideas to think about at home
