Fleet Farm has been a reliable destination for customers in the Upper Midwest since 1955, offering a unique mix of high-quality merchandise. Many shoppers appreciate the store's excellent selection of products, including Purina Pro Plan Sport dog food, which is hard to find in large bags elsewhere. The sporting goods department is also well-regarded for its variety of items, including reloading components. Customer service at Fleet Farm is generally praised, with staff members being described as kind and courteous. The Auto department, in particular, has received positive feedback for addressing customer concerns promptly. However, some customers have expressed disappointment over specific incidents, such as receiving damaged merchandise or not having their purchases properly inspected before loading. While many customers enjoy supporting local businesses like Fleet Farm and appreciate the price matching policy, some have noted the absence of military discounts, which competitors offer. The store's new layout and sales are also highlighted as positive aspects, although there is a desire for more proactive engagement from sales associates. Overall, Fleet Farm is recognized for its diverse offerings and commitment to customer satisfaction, despite occasional issues.