9AM - 5PM
1400 US-51, Arbor Vitae“Great selection of baits year around. Very helpful with fishing advice. Check out their detailed reviews online. Parking can be tricky. If possible leave trailers at motel/ hotel/ etc.”
“This place is the most amazing musky shop you will ever go in to. We drove 2 1/2 hours just to look around and it was absolutely worth it. Ended up buying a reel. If they don't have the bait you are looking for it's because it doesn't exist but they will have 100 better ones so you'll get over it. Definitely worth a stop.”
“Such a fantastic stop. My wife stopped here on a whim while camping in the northern highlands state forest. The owner, Andrew was incredibly knowledgeable and friendly. They have Fantastic rates on all day rentals, and if you decide to purchase a new or used board he takes that off the total. Seriously such a fun way to try then buy!! My wife is ecstatic and can’t wait to hit all of the local lakes, of which Andrew gave some great recommendations.As someone who was researching and on the fence about purchasing, I found my experience here to be so fun and informative that we will be driving back up to not only camp, but for any future kyack/paddle board/canoe purchases and rentals. If I could give 6/10 stars I would. Google also says he is closed on sundays, but on labor day weekend he is open on Sundays until 2! Remember to sneak in!”
7AM - 6PM
7197 WI-47, Lake Tomahawk“Good selection of live bait, lures, rods and terminal tackle. They also have a decent selection of souvenirsand friendly staff. Truly a one stop shop for all your fishing needs if you are in the area.”
“Shopping at Ross' is always a great experience. The store is stocked with high quality merchandise, and the staff is professional and super friendly. Bill Ross is usually attending the desk and making sure the store is top notch.”
“This is the premier go to for outdoor fun! The staff is super friendly and helpful. Dutch is a positive light on the world. Talk to him and get inspired. I have purchased Lake Toys and EBike Rentals.”
“Such a great place to shop for anything and everything you need for outdoor activities, trips etc. The staff is amazing, friendly and always going above and beyond to help!!”