Often called The Center of the Universe, Fremont is home to everything from tech giants to a giant troll to naked cyclists, thanks to the annual Solstice parade. You can feel the neighborhood’s diverse and eclectic vibe everywhere — including our store, where you might find corporate lunch-goers grabbing scratch-made salads from the deli, young families fueling up with a cookie or croissant, and residents from upstairs chatting up our tenured staff, some with more than 35 years of experience at PCC.