ALDI in Roanoke offers everyday low prices on quality groceries and home goods, making it a popular shopping destination. The store features a clean environment and a wide selection of items, including fresh meat, seafood, produce, pre-made deli items, baked goods, and frozen treats. Customers appreciate the excellent service and super fast checkout, often preferring ALDI's products over competitors for their affordability and quality. Many shoppers have noted that prices at ALDI are generally lower than at Kroger. The store has introduced self-checkout options, but some customers express a preference for traditional cashiers, as not everyone is comfortable with self-service. The produce section is praised for its freshness, and ample parking is available, though navigating the lot can be tricky due to its layout. Shoppers are encouraged to buy in bulk, as some items are seasonal and may sell out quickly. Overall, ALDI provides a pleasant shopping experience with friendly staff, making it a go-to choice for budget-conscious consumers.