JCPenney has been a reliable shopping destination in Richmond, VA, since 1902, offering a variety of products including fashion, home decor, beauty, and accessories. Many customers appreciate the range of exclusive brands available, such as St. John’s Bay and Liz Claiborne, which provide comfort and style at reasonable prices. However, some reviews highlight issues with organization, particularly in the children's department, where one customer noted it was very disorganized. Despite this, shoppers often find what they need, especially work clothing, and appreciate the polite and helpful associates. Customers also enjoy browsing for special items, like a Juneteenth tank top, and have had positive experiences, such as excellent service during family portrait sessions. Overall, JCPenney aims to meet various lifestyles and budgets, though improvements in store organization could enhance the shopping experience.