Ulta Beauty is a large retailer offering a wide variety of beauty products, including cosmetics, fragrance, and skin and hair care. Customers can choose from over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and CHANEL. The store also features exclusive brands like Kylie Cosmetics and Olaplex. Ulta Beauty is committed to offering conscious beauty choices with products that are vegan, use clean ingredients, are cruelty-free, or have sustainable packaging. In addition to shopping, customers can book appointments for salon services such as haircuts, hair color, makeup, and brow treatments. Customers have praised the kind and knowledgeable assistance provided by employees, who have been described as educated, helpful, and gracious. Customers appreciate the wide selection of products and the willingness of staff to help them find what they are looking for. The store has received positive reviews for its honest and sincere opinions, as well as the step-by-step guidance provided by knowledgeable employees on applying makeup to ensure it lasts all day.
