JCPenney is a large apparel and home furnishing retailer offering a wide range of national and private brands. Reviews note the store is clean and organized, with friendly, accommodating, helpful, respectful, and patient staff who provide great customer service. Some customers report positive experiences finding affordable items that fit well and receive helpful assistance with selections. However, other experiences indicate times have changed for the worse, with very slim pickings for certain items like dresses. Some customers report difficulty getting a phone to answer in any department. While staff assistance is praised by some, others note a lack of available help for dressing rooms or items like dress bags at checkout.