Indian Superstore is a good shopping experience and one of the best places to buy groceries in the Murphy and Dallas area. It is a large place with just about everything, including a wide variety of Indian grocery items, fresh produce like delicious mangoes, and fresh snacks perfect for vegetarians. Customers note the neat and clean stock for the right price, with quality and prices considered better than some big chain stores. It has certain products that are hard to find elsewhere. The friendly staff can provide answers to questions. The store has a rewards program that earns points at checkout. Some note the store space is small and can get crowded on weekends, with limited parking. The deli in the back offers food like samosas and eggrolls that are good and satisfying. It is described as a very good shopping center.