Zipps Liquor in Marshall, TX, is a popular local store known for its wide selection and friendly service. Located just off Northbound Highway 59 on E Travis St, across from Marshall Cinema, it serves customers from Marshall and nearby towns like Gill, Darko, and Horton. The store offers a large variety of beers, wines, and spirits, including major brands, specialty products, and rare bottles. Customers often find the prices to be very affordable, with many reviews highlighting that their prices are lower than other stores in the area. Shoppers appreciate the helpful and friendly staff, who know what customers want and go out of their way to assist. Many mention positive experiences, such as staff honoring prices and making the shopping experience enjoyable. The store is praised for being clean, well-stocked, and having a great selection from A to Z. Customers also enjoy the convenience of shopping online or in-store, making it easy to get their beverages quickly. Overall, Zipps Liquor is highly recommended for its excellent prices, friendly service, and large variety, making it a top choice for liquor shopping in Marshall, TX.