Serendipity is a charming boutique located on 12 South that has been part of the Nashville community for over 20 years. Recently recognized as the Best Gift Shop in Nashville’s 2023 Best of Nashville awards, it is a locally owned store run by Julie, Ken, and Rebekah Lutz. The shop offers a wide variety of women’s clothing, gifts, one-of-a-kind jewelry, children’s items, and more. Since expanding to online sales in 2020, Serendipity continues to welcome visitors daily at their brick-and-mortar location, which is packed with fun, quirky, and affordable items. Customers appreciate the friendly and helpful staff, noting the store’s welcoming atmosphere and personal interactions that resemble shopping at a small local boutique. Visitors highlight the well-curated clothing section suitable for all sizes and the diverse selection of gifts, including pop culture cards, candles, stickers, and jewelry. Many mention that it’s a great place to find quick gifts or just enjoy wandering through its unique offerings. The store is described as a cozy, vibrant space filled with fun and humorous items that make shopping enjoyable. Despite being busy at times, especially on weekends, most agree that Serendipity is a must-visit spot in Nashville’s 12 South neighborhood for both locals and tourists alike.
So happy, the staff were super friendly and I was able to find exactly the jellycat rabbit I wanted. Looked everywhere. So pleased.
January 2026
I always find the cutest little trinkets and gifts in here! I've never been disappointed by the range of Taylor Swift items available
January 2026
They had the difficult to find product I needed! It is extremely fragile and they thoughtfully and carefully packaged for safe shipping. Also excellent communication. Highly recommend!!
