This business has awesome owners, employees, services and of course, beautiful jewelry! They created a custom cake topper for my daughter’s wedding when hers didn’t arrive in time. They treat you like friends not just customers. Please support this local, family owned business. You will not be disappointed!
October 2023
Took a wedding set in to get it sized down and they were unable to size it down. They were afraid I would lose diamonds out of it. They went above and beyond to make it to where I could wear it. They added a ring sizer to it and wouldn’t let me pay them. Highly recommend them. Thank you so much East TN Diamond!!
October 2023
I love this store! Such friendly people, makes you feel like home. The inventory is awesome, some unique pieces at reasonable prices. A great place to shop!
For over 40 years, East Tennessee Diamond Co. has been one of the most trusted names in jewelry in the Morristown region. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, beautiful fine jewelry, elegant watches, treasured gifts, custom made styles and expert jewelry repairs. East Tennessee Diamond Co. is committed to make every customer "feel at home" with our personalized service and our classic to cutting edge jewelry designs. Our years of experience and services have built a legacy of integrity and trust with our customers.
