Nothing Too Fancy is a small, cute souvenir shop just off of Market Square in Knoxville. It is a must-stop spot filled with excellent, unique, and out of the ordinary gifts. The shop has things to look at in every direction, including funny and clever t-shirts that are super soft, cute stickers, unique magnets, local trinkets, hats, hoodies, and sweatshirts. There is something for everyone. The staff is always friendly, kind, and genuine, with efficient and kind communication for custom orders. The apparel is always excellent quality with cool designs. It is a great spot to grab a Knoxville-centric gift you wouldn't be able to find anywhere else.
The store truly has the best T-shirts. The quality is great, but also the prints are unique and I’m always using this place as somewhere to go when I’m finding a gift for somebody who is visiting in town and I don’t necessarily want something university of Tennessee. I think I have every Dolly shirt!
May 2026
Really good variety of merchandise at great prices. We love to get souvenirs from places we visit and they had everything we were looking for! Definitely a must see!
April 2026
Beautiful shop, unique but trendy selections, and truly welcoming staff!
