The Gemstore is a standard retail location that offers a nice selection of products, though they could be more in tune with their inventory beyond what is displayed. The staff is generally helpful and friendly, with employees like Paul, Morgan, Janice, and Dana providing excellent customer service. Customers have praised the wide selection of gemstones, diamonds, moissanite, and Swarovski crystal jewelry. The Gemstore has been in business for over 20 years and is known for its professional service, good quality items, and affordable prices. The store is owned by Jewelry Television but operates independently in its daily operations, providing a full-service jewelry shopping experience.
