Potters Ace Hardware is a locally owned and operated store that is part of the community and committed to being "the Helpful Place." Customers report very good and helpful service, with employees who are knowledgeable, patient, and give helpful advice. They are described as the local experts who know you best. Many customers prefer shopping here over larger stores, noting that the quality is high and prices can be lower, resulting in significant savings. The staff provides personal service, walking customers through the store to pick exact materials needed and offering thorough explanations. The store offers convenient services like free delivery and free pickup of extra materials, with efficient refunds. The atmosphere is described as feeling like family, with pleasant and helpful employees who work hard even in difficult conditions. Some customers appreciate that help is available when asked, preferring not to be followed around the store. Overall, customers love the store and staff, stating it is the best place to find what you need and that they will return for all future projects.