Life Is Good Chattanooga is a locally-owned store in downtown Chattanooga, Tennessee, that offers a wide range of products featuring the popular "Life is good" slogan. The store is one of 46 such Life is Good stores nationwide and the second in the state of Tennessee. The store sells a variety of merchandise, including hats, t-shirts, clothing, chairs, handbags, mugs, and pet supplies, all showcasing the brand's uplifting message. The 100% cotton t-shirts typically retail for around $28, while hats are priced at approximately $25. Customers praise the store's welcoming atmosphere and friendly staff, who are knowledgeable about the brand and eager to assist shoppers. The owners, Roy and Jacqui, are described as incredibly helpful and engaging, making the shopping experience enjoyable. Many customers have found unique and high-quality items, from hard-to-find women's t-shirts to Chattanooga-themed merchandise, that they are excited to purchase as gifts or for themselves. Overall, Life Is Good Chattanooga is a beloved local business that provides a positive shopping environment and a wide selection of the popular "Life is good" products, making it a must-visit destination for both residents and visitors to the area.
One of my favorite clothing brands! We very much enjoyed shopping in the store and chatting with the employees.
July 2025
Desperately needed a shirt after a laundry emergency while traveling. Came in clutch, Life is Good.
April 2024
Such a cool store with the nicest staff! We had the chance to chat with the owner, who explained that this is a small locally owned business, one of very few licensed to sell Life Is Good merch. Swing by and get your Chattanooga souvenirs here!
