Ulta Beauty is the largest beauty retailer in the US, offering a vast selection of products from over 500 brands, including high-end and exclusive brands. The store features a wide range of products, such as cosmetics, fragrance, body, skin, and hair care products. Ulta Beauty also offers a Conscious Beauty section, which features products that cater to various preferences, including vegan, clean ingredient, cruelty-free, and sustainable packaging options. Customers appreciate the friendly and skilled stylists, who provide services like haircuts, hair color, brow services, lash extensions, and makeup applications. Many reviewers praise the stylists' attention to detail and their ability to make clients feel comfortable, with some highlighting specific services like brow tint and waxing. The salon staff often help customers choose suitable products and colors, making each visit personal and enjoyable. Although the skin care service area is not operational, the salon continues to be a popular destination for beauty needs, with some customers noting good prices and efficient checkout experiences.