Jill was so wonderful to work with! Very attentive and helpful in finding exactly what we were looking for!! Will definitely be going back again soon!
April 2024
I had such a great experience!!! The workers were lovely and helped so much with try on and choosing dresses according to my wants and needs. They take very good care of their dresses.
April 2024
I came here and it was wonderful customer service. I got the dress too!
Dazzles Pageant and Prom Apparel is a specialty clothing shop located on Broad River Road in Columbia, SC. The store, led by owner Jill Rowland, offers a wide range of products and services for clients, specializing in styles for pageants and proms. Some products include cocktail dresses, pageant swimwear, shoes, and more.
Dazzles is the premier pageant and formal wear destination in Columbia, SC. Our highly trained staff is here to guide you every step of the way with our exceptional one-on-one customer service. For us, the ultimate goal is to make you feel as dazzling as possible when you walk across the stage, so you are able to compete with confidence! We also offer one-on-one consultations for our prom girls to ensure you are the bel