Purple Cow Co. is a charming store that offers a wide range of unique and creative gift ideas, including greeting cards, clothing, jewelry, and bird feeders. Customers appreciate the inviting atmosphere and the friendly, helpful staff. However, some have noted that the store can be quite fragrant due to the presence of candles and other scented products. Additionally, during a recent heatwave, the lack of adequate cooling caused discomfort for both customers and employees. Despite these minor issues, Purple Cow Co. remains a favorite destination for those seeking innovative and high-quality gifts.