Stop & Shop is a neighborhood grocer offering a wide assortment with a focus on fresh options. Customers can shop in-store or online for delivery or pickup. Reviews note it is a big store that is mostly clean and offers a standard shopping environment with well-stocked shelves, a variety of always-fresh fruits and veggies, and great, pleasant, and helpful staff. Many highlight superior customer service, sharing stories of employees who show true leadership and provide excellent help, making the shopping experience much better. However, several customers find their pricing to be on the higher side, especially for groceries and organic selections, which impacts the overall value. The GO Rewards loyalty program and digital coupons aim to provide savings, but some feel the system of cards and points is confusing and too much, noting that even employees are not always educated about it. This confusion can make customers choose a different store. While convenient for routine needs, the elevated costs and complicated savings methods are noted drawbacks alongside the praised customer service and fresh offerings.