Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including popular exclusives like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section provides eco-friendly and cruelty-free options. In addition to the vast product selection, Ulta Beauty also features a full-service salon, where customers can book appointments for haircuts, color, brow services, lash treatments, and more. Customers praise the knowledgeable and friendly staff, who go above and beyond to provide personalized assistance, such as helping with difficult-to-apply false lashes. The clean and organized store environment further enhances the shopping experience at Ulta Beauty.
